Search engine optimization (SEO) comes in many shapes and sizes. It’s not limited to one technique or a single tool.

If you’re just getting started with SEO, you will want to know the difference between on-site and off-site SEO. Each type offers benefits to help your business acquire more website visitors. While some strategies take a few hours to execute, other tactics will involve extra time to plan.

Take this opportunity to attract people to your site. Learn the difference below:

On-Site SEO Strategies:

On-site SEO focuses on optimizing individual pages to earn organic search traffic. By implementing these techniques, it’s easier for search engines to categorize your content.

1. Keyword Research

All businesses desire more website traffic. To gain those visitors, it starts with understanding keyword research.

Consumers enter keywords in search engines to find specific information. They search for everything from holiday gift ideas to cute puppy videos.

Knowing your potential customers’ search intent will help you craft content with targeted keywords. That way, you receive qualified visitors, not just every curious person online.

Keyword Planner and Moz’s Keyword Explorer are effective platforms for conducting keyword research and keeping track of trends. Garnering this insight gives you an edge over your competition.

2. Internal Linking

When an individual lands on a web page, it’s quite likely that he/she will want to learn more about the specific information mentioned. Internal linking gives you the chance to act as a tour guide, sending the visitor to another appropriate page.

3. Page Speed

A few years back, search engines announced that a site’s page speed would impact its ranking. This guideline still influences SEO today. As a result, you should monitor your pages’ load time.

According to Google, it takes on average 22 seconds for a mobile landing page to load.  However, “53% of mobile site visitors leave a page that takes longer than three seconds to load.”

Their free PageSpeed Insights tool analyzes the content of your web page and generates suggestions to make your page faster. It’s user-friendly and only takes a few seconds to receive your speed score.

Large image files can negatively impact page speeds. You can solve this problem by using a tool like TinyPNG to reduce the file size and following image SEO best practices.

Consider the number of widgets connected to your site, too. Excessive social buttons, comment areas, and pop-up ads can slow down page speed.

Off-Site SEO Strategies

Off-site SEO is the process of improving your search rankings through referral traffic. These techniques include driving brand awareness and creating remarkable content.

1. Public Relations

The perception of your business informs customers’ decisions. Public relations coupled with SEO serves the purpose of increasing your inbound links and brand recognition.

Earning coverage in online publications and news outlets starts with developing an enticing story around your business.

2. Guest Blogging

Content writing is another way to obtain backlinks for your website. Through guest blogging, you can become a thought leader in your industry as well as maximize your SEO potential.

Guest blogging involves crafting content for non-competitive sites with similar audiences. You’ll gain powerful relationships and site traffic.

When guest blogging, it’s key for you to follow the rules described by the specific website. Below is an example from Mention, a social media monitoring tool.

You’ll also want to choose a topic that will resonate with readers. If possible, tell a narrative about a recent experience, spotlight a customer story with humor, or even grab people’s attention with stunning statistics.

Guest blogging is a perfect time to add your expertise to a larger conversation. You should aim to satisfy the publication and its readers.

3. Influencer Outreach

You’re only as good as the community around you. To upgrade your circle and earn inbound links, influencer outreach offers a step in the right direction.

Influencers are individuals who shape consumer buying habits. They can persuade people to visit websites, try products, and join social communities.

Do your research when selecting influencers. It’s important that their values match your brand and their audience possess some interest in your products.

Influencer partnerships will build your brand reputation faster. It gives bloggers another reason to link back to your website.


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