The search engine optimization (SEO) of your e-commerce website is something that you cannot ignore if you want to be a part of the growth story. Researching keywords is the first stage in search engine optimization (SEO). Therefore, how are you going to go about locating SEO keywords for your online store?

This essay will discuss how you can conduct efficient keyword research for e-commerce in order to discover profitable search engine optimization keywords for your online store. In addition, you will learn about typical errors that you should steer clear of when conducting keyword research in order to achieve the highest possible level of success with SEO.

All right, without further ado, let’s get started.

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Is it important to conduct keyword research for online retailers?

The number of people shopping online in India exceeds 150 million. When someone searches for something on the internet, search engines such as Google will display a few results that are generated from hundreds of thousands of web pages and are ranked according to how relevant they are. Imagine that you do not incorporate any pertinent SEO keywords or phrases into the content of your e-commerce website (such as the product title, description, metadata, and so on). If this is the case, search engines will not associate your products with the inquiries that buyers have been asking that are relevant to your company. Furthermore, as a consequence of this, the possibilities of your e-commerce website ranking on search results may decrease. Additionally, if you do not include the keywords and phrases that customers tend to use when looking for products or services similar to yours, they will not be able to locate your product pages through the product search feature on your e-commerce website.

As a result, conducting keyword research is absolutely necessary for the success of your online store. It is impossible to consider search engine optimization for your e-commerce website if you have not first gone through the process of conducting thorough keyword research.

There are five stages to take in order to discover search engine optimization keywords for your online store.


Discovering search engine optimization (SEO) keywords for your online store can be accomplished by following these five steps:

Use your imagination to come up with a preliminary list of keywords

Your e-commerce website will benefit from the initial list of keywords that you generate via the process of brainstorming. The purpose of this exercise is to compile a list of potential key phrases that your clients type into search engines in order to locate your corporate website. In order to identify your company in the search results, you should call the members of your staff and begin jotting down the keywords or phrases that each of you employs.

The initial step is to begin with keywords that consist of two words. You can next move on to long-tail keywords, which are keywords that contain four words or more. When you are trying to come up with initial keywords or key phrases that are important to your company, it can be very intimidating. On the other hand, the activity is well worth your time because it will assist you in attracting a greater number of clients to your company.

Conducting research on keywords using the Google Keyword Planner

Your initial lists of keywords and phrases that you have created through brainstorming can be refined with the help of Google’s Keyword Planner, which is an excellent tool. The Google Keyword Planner can be of assistance to you:

  • Track down the keywords that consumers are using while looking for businesses that are similar to yours.
  • Examine the search volume estimates to gain an understanding of how the keywords and phrases you have selected might perform in the future.
  • You have the ability to discover new keywords with Google Keyword Planner in two different ways: the first method involves beginning with keywords, as demonstrated above, and the second method involves beginning with a website. Because of this, you have the option of using either your initial list of keywords or your website in order to discover new keywords that are pertinent to your company.
  • Taking into consideration the number of people searching for your business and the level of competition, you can use the Google Keyword Planner tool to build on your original list of keywords and locate the finest keywords and phrases that appropriately describe your company.
  • The following is a list of additional keyword research tools that you can try: Keyword Explorer by Ahrefs, Ubersuggest, and SEMrush are all examples of SEO tools.


Pay attention to the significance

When you are going through your keyword list, you should be concentrating on relevancy.

Several search engine optimization keywords that are simple to rank can be found. On the other hand, if they are not relevant to your company in any way, there is no point in adding them to your list of important keywords. Therefore, remove those keywords from the list of keywords you have. Fifteen qualified leads, who are individuals who have demonstrated an interest in your company, are a significantly better prospect than one hundred visitors who will not make a purchase from you and will abandon your website in a short amount of time.

Carry out examinations of the competition:

One method that is both simple and effective for identifying search engine optimization (SEO) keywords for your e-commerce website is to keep track of your competition. In addition, the best part is that you won’t have to put in a lot of time and effort to do this. When it comes to conducting competitive research for the purpose of locating profitable keywords for your online store, the following are a few simple steps:

  • In search engines, type in the keywords you want to target.
  • Create a list comprised of the top fifteen e-commerce websites that are comparable to your own.
  • Utilize a tool such as Ubersuggest, Ahref, or SEMrush to investigate the keywords by which these e-commerce websites are ranking in the search results.
  • Choose the keywords that are pertinent to your company and add them to the list of keywords that you have compiled. In search of Amazon Suggest, go.
  • The most successful and largest internet store in the world is Amazon. In spite of the fact that it is not a competitor of yours, Amazon can provide you with useful data regarding the things that people are looking for.
  • Simply enter the keyword you want to search for into Amazon’s search bar and see what results it returns. Choose the phrases and keywords that are pertinent to your project and add them to your list of keywords.
  • Most of the time, Amazon Suggest will provide you with long-tail keywords that are beneficial to the long-term search engine optimization health of your e-commerce website.

Errors that are widespread in keyword research

For the sake of maximizing your search engine optimization success, you should avoid making the following blunders when conducting keyword research.

Putting your attention solely on your company while ignoring the audience

During the process of conducting keyword research for your e-commerce website, you should bear in mind both your potential customers and your existing ones. With the exception of situations in which you are famous and your audience searches for you using a particular keyword, you should avoid using your brand name or product name as a keyword. Focus on the ways in which your target audience searches for the items or services that you provide.

Overusing keywords in the content of the website

To boost your website’s search engine optimization (SEO), you no longer need to cram it with keywords. On the other hand, performing the same thing can result in penalties from search engines, which will have a negative impact on your e-commerce website. It is, therefore, recommended that you incorporate the target keywords into the content of your e-commerce website in a natural way. For every one hundred words on the page, you should make an effort to mention your keyword.

Using URLs that do not contain SEO keywords

Using relevant keywords in the URLs of your e-commerce website can be beneficial to search engine optimization (SEO), even though it does not carry much weight in today’s world. In addition, including keywords in URLs might assist your viewers in comprehending the subject matter of the pages.

Ignoring the alternative names for images

Image interpretation is not possible for search engines. Additionally, your online storefront really ought to be utilizing hundreds of photographs. In order to fix this issue and provide search engines with information about the content of photos, you can make use of Alt Text, which can be read by search engines. The search engine optimization (SEO) of your e-commerce website can be improved by using alt text in a planned manner. You will receive a wide variety of options to effortlessly communicate with your clients if you purchase the WebhostingWorld Online Store. Even further, it helps enhance your ranking on Google, Yahoo, and Bing by automatically analyzing your website and adding high-value keywords and phrases that are relevant to your content area.



In India, the e-commerce business is seeing a meteoric rise. You will need to locate the appropriate search engine optimization (SEO) keywords in order to enhance the visibility of your online store in search results if you want to carve out a certain niche for your e-commerce website. You can uncover successful keywords for your company by following the advice and tactics that were discussed above, which will help you get started in the right way.