If you run an online-only business or have a traditional storefront that also has a sales website, you could be debating whether or not it would be beneficial to add a blog to your website that sells products online. Even though the primary objective of your website is to direct visitors to your items including a blog on your E-commerce website is useful for a variety of reasons 10 of which are mentioned Here even though the primary objective of your website is to direct traffic to your products.
Reason #1 Optimizing Results for Search Engines:
You will undoubtedly be devoting a significant amount of both your time and resources to increasing the amount of traffic that visits your E-commerce website. Running a blog is one of the most efficient and cost-effective free techniques for doing so. Including a blog on your E-commerce website will result in a significant rise in the total amount of content that is available on your website. The more material you have, the more your website will index, and the more potential customers will find their way to your website through organic search results. Include both of these hot keywords in your blog entries for the greatest possible results. If you share your newly published blog entries on your social media networks, you will get more backlinks to your website. This will further improve your website’s search engine optimization.
Reason #2 Positions You as A Leading Expert in Your Field:
The blogs on many e-commerce websites are used as a means by which the websites’ owners can promote themselves as experts in their fields. Your blog postings could include instructional guides, news on the most recent developments in your business, as well as hints and tips that your audience is actively looking for. You can include blog entries that contain information about sales. However, for the sake of your business, you should concentrate more on delivering value for your clients.
Reason #3 Gets Your Customers Involved:
Use your blog as a way to engage your consumers on a continuous basis rather than building a website that they will only visit when they are ready to make a purchase. This will save you time and money. This can be accomplished in a number of different ways. The following are just a couple of suggestions to get you moving on the right path. If you provide items to help people lose weight, for instance, you might want to share some of your customers’ success stories. The tale you tell might be anything, including motivational anecdotes that are pertinent to your line of work, uplifting anecdotes that have been shared by customers of your company, or the story of how your company came into being.
Despite the fact that your E-commerce website most likely already features images of the things you are selling, your blog is an additional location in which you can leverage visuals to engage your customers. Specifically, you may post photos and videos. This might be a short film demonstrating how to put together a product, various ways in which a product can be used, or images and videos showcasing things that are unrelated to the product but are important to the audience you are trying to reach. For example, if you offer pet supplies, you can share hilarious pet videos and photographs.
Reason #4: It Is an Excellent Venue for Making Public Proclamations:
Your new blog will be an ideal way for your customers to learn about your most recent news and developments, even whether you use opt-in email marketing for your announcements or have a section on your e-commerce website where you publish announcements. This might be anything new about your company that you would like to communicate with your customers, such as new goods, answers to your most frequently asked questions, seasonal promotions, or anything else fresh and exciting.
Reason #5 Increases the Percentage of Customers Who Buy:
Not only can your e-commerce blog attract more visitors to your website, but it will also lead to an increase in the number of customers who make purchases. Because you will feel more credible and relevant as a result of writing in your blog, potential customers will have a stronger sense of assurance in the decisions they make to buy from you.
Reason #6: It Fosters the Growth of an Online Community:
Your consumers will have the impression that they are part of a broader online community when they use one of the many blogs that enable customers to comment on the postings of the blog. In the same way that you would with social media, make sure that you actively respond to all of the comments and private messages that are sent to you. Because you can configure your blog in a way that allows you to review and approve any outside comments before they are published, you won’t have to worry about undesirable remarks or spam being posted to your site.
Reason #7: Fosters Loyalty to the Brand:
Even if you offer the best products or services in the world, it is unlikely that you will have many return customers if you do not take the time to cultivate client loyalty to your brand. You absolutely need to find a means to foster customer loyalty if you run an E-commerce only business or if you run a firm that sells products online to customers from all over the country or the world. Even if your blog cannot create brand loyalty all by itself, it is an essential component in the process. As long as your posts strike the right balance between being professional, fun, and relevant to the conversation, they will be helpful in developing loyalty. Customers are more likely to patronize companies that are related to something larger than themselves, so make sure that you promote your engagement in the community as well as charitable organizations in your blog entries.
Reason #8: Has the Possibility to Become an Internet Icon:
It is necessary for each of the entries on your blog to include buttons that enable readers to swiftly and simply email or share the content on social media with their friends. You have the capacity to share it with a large number of people, which increases the likelihood that it will “go viral.” This is true whether you write a blog with an uplifting tale or an interesting video. If you continuously submit blogs that are interesting and pertinent to your audience, you will be able to connect with a far bigger section of your audience, even if you do not accomplish millions of shares.
Reason # 9: It Helps Support Your Efforts in Social Media Marketing:
Each individual blog post that you produce will have its own URL, which can be included in the pieces that you share on social media and also linked back to your other online marketing endeavors. You can add buttons to your blog entries that allow readers to “like” or “share” the content, which is an important step in growing your reach on social networking. Don’t forget to include buttons on your website and blog that connect back to your social media platforms. This will help you acquire even more fans and followers and is a great way to promote your profiles.
Reason # 10: It’s a platform for free marketing efforts:
Your blog is an extremely efficient and successful type of free promotion, regardless of the size of your marketing budget. Even if you opt to invest money in the promotion of certain of your blog posts, each individual post will still attract a steady flow of traffic without any further work on your part. There are going to be some posts that are going to be relevant for months, and there are going to be some posts that are going to be important for years, but the traffic that they pull requires nothing more than an investment of your time to write and upload.
The ten arguments presented above are among the most compelling explanations for why e-commerce blogs are useful. Results from your e-commerce blog won’t be instantaneous, but you should start to see some within the first several months.